Post Number: 196
|Posted on Monday, March 23, 2009 - 2:01 pm: || |
This video is from the Free Press:
http://www.freep.com/apps/pbcs .dll/section?category=videonet work&videoID=1067378750
What do you all think?
Post Number: 1979
|Posted on Monday, March 23, 2009 - 2:37 pm: || |
I like the music and video. It has some great images that capture a lot of Detroit's soul.
However, my machine kept sputtering when it was playing. Did anyone else have that problem or is it just me?
Post Number: 236
|Posted on Monday, March 23, 2009 - 2:57 pm: || |
Not that I'm from Detroit or anything, but I still prefer "Stand Up and Tell 'em You're From Detroit"
At least this new attempt is far better than that "Stand Up Be Proud" campaign CBS radio had going on not too long ago. Is it even still going? Either way, when those singers came in at the beginning, it sounded more depressing to me than hopeful.
Post Number: 370
|Posted on Monday, March 23, 2009 - 3:22 pm: || |
I agree with most of Fnemecek's first 2 sentences, and had no prob watching the 1:32 promo for both papers . . . twice.
But I know I won't be alone in seeing a huge bull's eye that could shorten this spot's lifespan . . . if it airs beyond the paper's sites and the Detroit Media Partnership 'Trransformation' landing page.
In fairness, I'm holding the arrows briefly here until after acknowledging the well-produced, engaging promo is upbeat and uplifting . . . mostly.
Gotta admire their bravery to use (co-opt?) Solidarity as one of six branding theme words handwritten on palms. That's a mighty hot third rail to touch. Much-debated, no doubt.
Other words, for anyone else whose Player 1.0 sputters:Authenticity | Performance | Love | Commitment | Laugh
Respect also earned for two out of three longer slogans featured in V/O and visually:
* The hard times . . .
* We're all in this together
* Everything is going to be alright
Really? Journalistically? Reader-service? If we say it (No. 3), it's true? If only . . .
. . . which brings us to the deal-killer: The artist:
This Time is sung and written by 45-year-old bassist Brian Vander Ark of The Verve Pipe, born and still living in GRAND RAPIDS.
That's confirmed on his band's site and IMDB because he's composed over a dozen film/TV songs. He's ID'd shortly after the opening frame (bot. left) in small type -- but not small enough.
Really, DMP? This is how you're going?
Community emotions aren't stirred up enough, so your agency goes across the state to snub Detroit's dozens (hundreds?) of homegrown, home-based singer-songwriters who regularly record national ads . . . and may include your actual readers? Or did.
Seems that needlessly paints a bigger target on the slick spot that's your new public face, David Hunke, president and CEO, Detroit Media Partnership:
(Message edited by RealityCheck on March 24, 2009)
Post Number: 177
|Posted on Monday, March 23, 2009 - 3:24 pm: || |
How about we stop fellating ourselves with cheap, false populism and fix the very real, very fundamental problems with this city and region so that Detroit is a better place for our children and grandchildren.
Post Number: 375
|Posted on Monday, March 23, 2009 - 3:40 pm: || |
Agreed Benfield. As these things go, it's catchy and positive and in the right spirit. HOWEVER... Not to sound alarmist or anything, it's kool aid in light of the fact we've got (and have had for decades now) some pretty serious assed $h!t to figure out if we're going to even think about being relevant any time this century.
Post Number: 1047
|Posted on Monday, March 23, 2009 - 3:46 pm: || |
Maybe Jenny can give incentives to the Music Industry to boost our economy.
Post Number: 371
|Posted on Monday, March 23, 2009 - 4:08 pm: || |
People, people . . . Look at the video, not the thread title, please.
With proper respect to Izzy, this is not a "New Anthem for Detroit" first and foremost. Those friendly folks at the Detroit Media Partnership who produce The Daily Show with Incredible Shrinking Newspapers didn't make a minute-thirty PSA for the Metro Detroit Convention and Visitors Bureau ...
(. . . which itself goes out of state to spend some of filmmaker-attracting promo $, but I digress.) No, the DMP spent tens or hundreds of thousands of dollars on this music vid - can a brother get a guesstimate range? - to promote itself at a time of . . .
. . . what't the word again? . . . CHANGE? SOLIDARITY? AUTHENTICITY? COMMITMENT? LOVE?. . . Ah, now I have it: TRANSFORMATION.As they admit . . . ah, I learned long ago to substitute acknowledge (thank you James E. Stewart) ... as they acknowledge right under the video player:
quote:Remember if you raise a glass of candy-oolored water, Readers:We're all in this together
This Time: A First Look
Check out our video leading up to exciting changes at the Detroit Free Press and The Detroit News.
So, I'm with Benfield on "how about we stop . . ." y'know, what he says so colorfully up there ^.
(Message edited by RealityCheck on March 23, 2009)