Dialh4hipster Member Username: Dialh4hipster
Post Number: 2222 Registered: 11-2004
| Posted on Friday, November 02, 2007 - 2:46 pm: | |
On YouTube now. http://youtube.com/diamuseum |
Charlottepaul Member Username: Charlottepaul
Post Number: 1934 Registered: 10-2006
| Posted on Friday, November 02, 2007 - 6:00 pm: | |
Well that commercial is just a little bit hokie, but I guess nonetheless catchie. |
Fnemecek Member Username: Fnemecek
Post Number: 2590 Registered: 12-2004
| Posted on Friday, November 02, 2007 - 6:15 pm: | |
Who made those commercials? |
Oakmangirl Member Username: Oakmangirl
Post Number: 584 Registered: 08-2007
| Posted on Friday, November 02, 2007 - 6:32 pm: | |
In August we had a thread on the classic "You Gotta Have Art" ad campaign and several DYES folk wondered if it could be worked into their new publicity promos, so being the take charge gal, I e-mailed the DIA; below is their reply. Their new promo is so bland I can't recall the jingle or slogan 5 min. after viewing! I finally heard a reply from the DIA; rah, rah, blah. Posted below: Hi Pam Marcil forwarded the e-mail about your desire to see the "You Gotta Have Art" campaign revived. Although we're also fans of that memorable campaign, we really need to communicate that there is something new and different happening at the DIA, while reinforcing the idea that engaging with great art can be a transformative experience. With that in mind, we have been working for over a year on a new campaign - from research to creative development and everything in-between - and are getting ready to launch it in late October. We're thrilled with the results and are certain that the new campaign will not only get people's attention, but get them to visit the new DIA. Keep your eyes peeled and mark your calendar for the big opening days. November 10th is the black tie gala, November 16 - 18th is the Member preview and November 23, the day after Thanksgiving, is our big public opening. We hope to see you and all the "Detroit Yes" folks in November. In the meantime please don't hesitate to contact me if you need any more information on the grand opening of the new DIA. Regards, Jim Jim Boyle Director of Marketing The Detroit Institute of Arts |
Quinn Member Username: Quinn
Post Number: 1529 Registered: 01-2005
| Posted on Friday, November 02, 2007 - 6:43 pm: | |
I like them...cute and catchy. Thank god the "You Goin?" campaign is over! |
Gistok Member Username: Gistok
Post Number: 5639 Registered: 08-2004
| Posted on Friday, November 02, 2007 - 11:32 pm: | |
Quinn, one day when Photoshop takes its' rightful place as an artform next to photography and cinema, maybe you can do an exhibit at the new expanded DIA... and your masterpiece can be "The Quiggen". |
Mackinaw Member Username: Mackinaw
Post Number: 3920 Registered: 02-2005
| Posted on Saturday, November 03, 2007 - 2:25 am: | |
Can't wait for the DIA to re-open. Was walking around there tonight and it really made me eager to see it. |
Jimaz Member Username: Jimaz
Post Number: 3710 Registered: 12-2005
| Posted on Tuesday, November 06, 2007 - 5:36 pm: | |
Today The Detroit News devoted a whole section to the DIA: The DIA reinvents itself: A guide to the museum. |
Mtm Member Username: Mtm
Post Number: 263 Registered: 06-2006
| Posted on Wednesday, November 07, 2007 - 12:23 pm: | |
As a Founders' Society member for over 30 years, I'm amazed at the silence toward members on the re-opening. No invites, no special preview opening, etc. I called and got a voicemail saying that the "invites are at the printer" (so late??) and that we could use our "new" membership card to get in at any point. Got a call back that new membership card were just being mailed out and we should have them within a week. And, oh, membership costs are going up with the new re-opening. Patron membership has gone from $250 to $300 - a 20% increase! And, oh again, though our membership has been extended through May 2008, would I like to renew now? Seven months in advance? With all the extra money we all contributed for this rebuild, I'm feeling a bit taken for granted, particularly with no invites, etc. |
Supergay Member Username: Supergay
Post Number: 108 Registered: 05-2006
| Posted on Wednesday, November 07, 2007 - 2:49 pm: | |
Wow, is your ego really that fragile? Ask not what you can do for the DIA, but what the DIA can do for you! (Message edited by supergay on November 07, 2007) |
Gnome Member Username: Gnome
Post Number: 334 Registered: 08-2007
| Posted on Wednesday, November 07, 2007 - 2:59 pm: | |
Every Patron needs to feel a little important, and to expect an invitation doesn't seem out of the ordinary. Maybe MTM is just being honest with their feelings; heck, if you aren't treated any differently than a non-patron, why pony up the extra cash? The DIA has had a piss-poor record of treating their lower-level patrons. They almost seem to hold their noses when they take your money. |
Psewick Member Username: Psewick
Post Number: 95 Registered: 03-2006
| Posted on Wednesday, November 07, 2007 - 3:00 pm: | |
The Member preview days are: *Friday November 16 (10am-10pm) *Saturday November 17 (10am-Midnight) and *Sunday November 18 (10am-6pm) |
Mtm Member Username: Mtm
Post Number: 265 Registered: 06-2006
| Posted on Wednesday, November 07, 2007 - 3:13 pm: | |
Supergay, I've supported the DIA, as mentioned, for over 30 years, through times when Engler cut their budget to giving extra for these renovations. Heck! I even gave when we lived in CA and I couldnt go to the DIA and in tough times when the spousal unit was unemployed. I give to a lot of charities and social programs in the metro area who appreciate help and contributions. I'm just amazed that, in all their ballyhooed reopening, the DIA's thank you to contributors is a 20% rate increase. |
Psewick Member Username: Psewick
Post Number: 96 Registered: 03-2006
| Posted on Thursday, November 08, 2007 - 11:57 am: | |
Mtm, Since they increased their gallery space by 30% with the renovations, I'd say a 20% increase in patron membership a good deal--more exhibition space for your money. Also, I received my invite in the mail yesterday. Maybe you got yours, too. |
Mtm Member Username: Mtm
Post Number: 266 Registered: 06-2006
| Posted on Thursday, November 08, 2007 - 2:34 pm: | |
Psewick, Okay, I take it back. Hubby said we DID get our invite today so at least they're doing something. And yes, 20% fee increase for 30% more gallery space is a decent value. Part of my concern with the price increase is that it might DISCOURAGE folks from joining. I give to a LOT of charities (you should see my daily mail!) and right now, with the current local conditions, my priorities are shifting to helping more people in need via FocusHOPE, DRM, COTS, etc. Compared to the needs of those charities and the people they support, $300 for DIA Partron Level is almost an indulgent luxury particularly since, between work and travel, we're rarely able to get to the DIA. |
Gingellgirl Member Username: Gingellgirl
Post Number: 80 Registered: 04-2007
| Posted on Thursday, November 08, 2007 - 3:00 pm: | |
The Museum Adventure Pass program, presented by Macy's and local libraries, offers a free pass for 4 to the DIA, beginning 11/28/07. See www.detroitadventurepass.org for details. |