Discuss Detroit Archives - January 2008 The Oldsmobile may return Previous Next
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Livernoisyard
Member
Username: Livernoisyard

Post Number: 5704
Registered: 10-2004
Posted on Wednesday, April 02, 2008 - 11:05 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

... as a Toyota. GM forgot to renew its copyright, and now Toyota owns the Olsmobile brand name.

And Toyota may build Oldsmobiles in the US.

from autoblog.com: April Foolery: Toyota resurrects Oldsmobile in its own image

quote:

We've been trying to keep a straight face today as we report all these April Fools jokes, but this one from Car and Driver is so ridiculous that we must forego all the winks and nods and state plainly that it is not real. C&D concocted an alternate universe in which General Motors forgot to renew its copyright on the Oldsmobile name, a gaff that Toyota exploits by purchasing the rights to the dead brand's storied name. The Japanese juggernaut plans to place Olds between Toyota and Lexus in much the same way it played the middle child between Chevy and Cadillac when it was under domestic control. Toyota also knows that there's no better way to build an Oldsmobile than to rebadge a cheaper vehicle and charge a higher price, but this time it will be a brand comprised entirely of SUVs sporting revered Oldsmobile nameplates from the '80s and '90s like Intrigue and Bravada. The flagship model of the new Olds will be the Super 88, a rebadged version of the Toyota Sequoia with the iForce V8 and 8-speed automatic transmission from the Lexus LS.

Sigh... Oldsmobile just can't get a break, even in the afterlife for automotive brands. Thanks for the tip, Brad!We've been trying to keep a straight face today as we report all these April Fools jokes, but this one from Car and Driver is so ridiculous that we must forego all the winks and nods and state plainly that it is not real. C&D concocted an alternate universe in which General Motors forgot to renew its copyright on the Oldsmobile name, a gaff that Toyota exploits by purchasing the rights to the dead brand's storied name. The Japanese juggernaut plans to place Olds between Toyota and Lexus in much the same way it played the middle child between Chevy and Cadillac when it was under domestic control. Toyota also knows that there's no better way to build an Oldsmobile than to rebadge a cheaper vehicle and charge a higher price, but this time it will be a brand comprised entirely of SUVs sporting revered Oldsmobile nameplates from the '80s and '90s like Intrigue and Bravada. The flagship model of the new Olds will be the Super 88, a rebadged version of the Toyota Sequoia with the iForce V8 and 8-speed automatic transmission from the Lexus LS.

Sigh... Oldsmobile just can't get a break, even in the afterlife for automotive brands. Thanks for the tip, Brad!

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Johnlodge
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Username: Johnlodge

Post Number: 5907
Registered: 10-2003
Posted on Wednesday, April 02, 2008 - 11:09 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

You're a day late and a dollar short, LY!
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Livernoisyard
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Username: Livernoisyard

Post Number: 5705
Registered: 10-2004
Posted on Wednesday, April 02, 2008 - 11:13 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

Readers are more vulnerable on 2 April...
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Jjaba
Member
Username: Jjaba

Post Number: 6271
Registered: 11-2003
Posted on Wednesday, April 02, 2008 - 2:28 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Bad news for jjaba who owns a 1999 Emerald Green all leather Bravada, badged Oldsmobile.

Driving around town in a Japanese unit would make jjaba Fahrkplempt.

jjaba would buy a Lansing or Moraine, Ohio Oldsmobile in a heartbeat, when this one shows any signs of wear.

Truth is, the marketing geniuses at Generous Motors have been sending jjaba Satrun literature, steering him there. Is Saturn any good, compared to a wonderful Oldsmobile?

jjaba, Proud Olds owner.
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Kimmiann
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Username: Kimmiann

Post Number: 77
Registered: 10-2005
Posted on Wednesday, April 02, 2008 - 2:49 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Jjaba, please forgive my ignorance, Fahrkplempt?
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Hpgrmln
Member
Username: Hpgrmln

Post Number: 392
Registered: 06-2007
Posted on Wednesday, April 02, 2008 - 5:17 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

^Olds isnt coming back, but GM is once again building cars in Lansing. Actually, they have several NEW plants.
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Craig
Member
Username: Craig

Post Number: 700
Registered: 02-2007
Posted on Thursday, April 03, 2008 - 8:11 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

re: Saturn... hard to tell the GM brands apart for quite some time. Trim lines are about all that differentiates today's GM brands. So, if GM style & quality are your bag, then Saturn is good, as is Chevy, as is GMC, as is...
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Ericdetfan
Member
Username: Ericdetfan

Post Number: 268
Registered: 02-2007
Posted on Thursday, April 03, 2008 - 11:06 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Love my yellow 2001 Saturn SC2
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Jjaba
Member
Username: Jjaba

Post Number: 6287
Registered: 11-2003
Posted on Thursday, April 03, 2008 - 11:22 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Fahrklempt means distraught, depressed, on verge of tears. (Yiddish)

Thanks for the good news on Saturn vehicles.

jjaba, Westsider.

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