Digitalvision Member Username: Digitalvision
Post Number: 797 Registered: 11-2003
| Posted on Tuesday, May 06, 2008 - 9:08 am: | |
Arvin Innovations, that is... the new auto parts spinoff for Arvin Meritor :-) http://online.wsj.com/article/ SB121007374565670355.html?mod= googlenews_wsj |
Bob Member Username: Bob
Post Number: 1773 Registered: 11-2003
| Posted on Tuesday, May 06, 2008 - 9:33 am: | |
I wonder where in Detroit their headquarters will be located? |
Digitalvision Member Username: Digitalvision
Post Number: 799 Registered: 11-2003
| Posted on Tuesday, May 06, 2008 - 10:37 am: | |
Free Press Article: http://freep.com/apps/pbcs.dll /article?AID=/20080506/BUSINES S01/80506016 |
Bob Member Username: Bob
Post Number: 1776 Registered: 11-2003
| Posted on Tuesday, May 06, 2008 - 10:42 am: | |
Thanks. That answers my question about where the headquarters will be. |
Ghetto_butterfly Member Username: Ghetto_butterfly
Post Number: 833 Registered: 09-2004
| Posted on Tuesday, May 06, 2008 - 11:10 am: | |
Arvin has had this location on Fort Street for several years now. They built it there. |
Digitalvision Member Username: Digitalvision
Post Number: 800 Registered: 11-2003
| Posted on Tuesday, May 06, 2008 - 11:14 am: | |
Sorry, was going off of the initial WSJ and WWJ reports - neither got it right about it being downtown. Funny how when you see the media cover a story that you know a little about - that they get it wrong. Makes you wonder how many other details they miss. |
Bob Member Username: Bob
Post Number: 1777 Registered: 11-2003
| Posted on Tuesday, May 06, 2008 - 12:18 pm: | |
I always think about that myself, just how many points of an article are wrong. |
Rb336 Member Username: Rb336
Post Number: 6039 Registered: 02-2007
| Posted on Tuesday, May 06, 2008 - 12:46 pm: | |
what's worse is if you have ever earned a living writing press releases you understand the style - and quickly realize a huge percentage of "stories" "reported" in the news are nothing but PR puff pieces |
Digitalvision Member Username: Digitalvision
Post Number: 803 Registered: 11-2003
| Posted on Tuesday, May 06, 2008 - 12:52 pm: | |
Amen, RB336. The key to getting good coverage is making it so that a reporter doesn't have to work. Provide them press releases, audio clips, video news releases - feed them everything, especially in the business sector. It will greatly increase your chance of getting covered. |
Mackinaw Member Username: Mackinaw
Post Number: 4740 Registered: 02-2005
| Posted on Tuesday, May 06, 2008 - 1:01 pm: | |
Ghetto_Butterfly, that's true, but it appears that they're consolidating the entire new entity there (perhaps requiring some new building?), and it appears it might be a total loss for Troy. |
Vivadetroit Member Username: Vivadetroit
Post Number: 15 Registered: 04-2008
| Posted on Wednesday, May 07, 2008 - 12:05 am: | |
and the other reasons why stories have mistakes are (coming from a journalist): 1. Deadlines which are unreasonable. You get the press release and your editor wants the story in 1 hour, but you can't reach the contact. So they run it anyways, wrong info and all. And they say to blame the PR person if anyone complains. 2. Copy editors who change stuff w/o the writer's knowledge. Yeah, some editors think they know everything and change the story. Or they delete something "on accident". yeah... 3. The PR people sometimes make the initial mistake. Can't tell you how many times we've gotten releases w/ wrong info & then a "correction" soon after. Digitalvision is correct. The more you provide the media, the more press you get. In this day and age, video/audio/images will get more play than a regular text release. |
Sean_of_detroit Member Username: Sean_of_detroit
Post Number: 277 Registered: 03-2008
| Posted on Wednesday, May 07, 2008 - 12:24 am: | |
The Arvin Meritor story (press release) was chronicled this morning on MSNBC. The story was identical to the one in the Free Press. They also did a live interview with a representative from the company. This is all from memory, so forgive any mistakes. I think he said that Arvin Meritor has been working to rely less on the Big Three. The big three once accounted for 80% of their business. Today it only accounts for 20%. The representative said that the company still had a lot of faith in the big three, they just have been trying to diversify. It was rated a company to watch on that particular show. Have any of you ever been out to their Troy headquarters? I always thought it was odd. It's a HUGE glass building surrounded by rock beds. The whole rocks and glass house thing comes to mind. Just kind of funny. The atrium is really neat though. |