Discuss Detroit » Archives - Beginning January 2006 » Ford pulls ads from gay media « Previous Next »
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Itsjeff
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Posted on Saturday, December 03, 2005 - 4:22 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

The antigay American Family Association claimed a cultural victory on Thursday and called off its threatened boycott of Ford Motor Co. On Friday, Ford spokesman Mike Moran confirmed to Advocate.com that the company will stop advertising its Jaguar and Land Rover brands in gay publications but insisted it was strictly a business decision.

http://www.advocate.com/news_d etail_ektid23064.asp
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Itsjeff
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Posted on Saturday, December 03, 2005 - 4:27 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

You have to dig the irony of the ad that popped up next to that article:

mercedes
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Jjw
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Posted on Saturday, December 03, 2005 - 4:32 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

another reason why Europeans, Australians, Canadians, and literate Amercans won't buy an American-made car. Time for the American automobile companies to wake up and smell the coffee
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East_detroit
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Username: East_detroit

Post Number: 446
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Posted on Saturday, December 03, 2005 - 4:37 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Interesting generalization.

Do you like it when people generalize about a group?

I'm a literate American and I only buy American made, engineered and profit centered cars.

And I dont consider 30% or less American content cars built on US soil to be American. Guess that negates everything but the big 3. Guess I care about Detroit more than my idle preference.

Uh-oh, an exception to your blanket statement!

BTW, dont read this as accepting of what "Rev" Wildmon and his idiot brigade do to America... thats the real sad story that can be told by everyone from Pepsi to some of your favorite companies and shows.
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Jjw
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Posted on Saturday, December 03, 2005 - 4:46 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Europeans are looking for the USA to become a once-again ligitimate nation. News like this negates that. After spending many years living and working in many European countries, the overwhelming feeling is that the US refuses to acknowledge change that occurs worldwide whether it be pollution standards, gay or human rights issues, or the war in Iraq, etc. The comment I made is based on the opinions I have heard across the board. Ford and other American companies have to step to the plate and truely create a good product that appeals to many. Press like this hurts, not helps. Falling to pressure from an extremist group is interpreted differently in different places.
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Northend
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Posted on Saturday, December 03, 2005 - 4:47 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Ford fails to realize that adapting and catering to the evolving fabric of our society should not be dictaded by some religious association.

Victory for the American Family Association, failure for Ford to come out of the 1950s and become another succesfull forward-thinking corporation.
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Alexei289
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Posted on Saturday, December 03, 2005 - 4:57 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

WTF are they supposed to do... Deal with a boycott from the one segment of the population that consistantly buys Ford Products??

They had their hands tied... and even insisted it was a business decision... give them a break, im sure heads would have rolled if they staged a boycott.

Im sure Ford isnt going to throw the company into a bottomless pit because they want to advertise in a gay magezine....
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Patrick
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Posted on Saturday, December 03, 2005 - 5:07 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

boo fucking hoo...you cant please everyone. Why should a company cater to one fucking group anyhow? Cater to people...yes, PEOPLE. Not gays, not blacks, not Muslims. People! Thats when headaches begin...when an organization tries to make one small group of people happy.
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East_detroit
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Post Number: 449
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Posted on Saturday, December 03, 2005 - 5:08 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

I guess the bigger question is this....

Which number is bigger?

10% of the population...

Or the percent of the population that openly or secretly agrees with "Rev" Wildmon?



(Message edited by east_detroit on December 03, 2005)
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Jjw
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It would have been much more progressive for Ford Motor Company of Dearborn to increase it's ad campaign in publications catering to Ma and Pa Kettle rather than to bow to an extremist group that by the way, most American families do not support. But once again, Ford Motor Company of Dearborn has decided to choose not to be forward thinking. And..... that is what many feel as we try to compete in a world market.
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East_detroit
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Post Number: 450
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Posted on Saturday, December 03, 2005 - 5:10 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

You really think that "most" American families do not align with the 1950's mentality?

What percent?
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Bertz
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Posted on Saturday, December 03, 2005 - 5:10 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

"And I dont consider 30% or less American content cars built on US soil to be American. Guess that negates everything but the big 3"

Better check Honda's American part content
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Jjw
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Posted on Saturday, December 03, 2005 - 5:11 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

hmmmm----I thought gays, Blacks, and Muslims were people----you fooled me
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Itsjeff
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Posted on Saturday, December 03, 2005 - 5:14 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Im sure Ford isnt going to throw the company into a bottomless pit because they want to advertise in a gay magezine...

Okay, first, Ford could have outlasted the AFA, just as their boycott of Disney failed.

Second, this is more than cutting gay advertising. From the article:

According to a list of demands on AFA’s Web site, the organization insisted that Ford and all of its brands stop donating cash, vehicles, and endorsements to gay social activities. This includes donations to pride celebrations and groups such as the Gay and Lesbian Alliance Against Defamation, the Human Rights Campaign, and the National Gay and Lesbian Task Force. AFA says those groups have received contributions from Ford in the past.

Last year Ford, GM and Daimler each gave $500,000 to the lesbian/gay community center in Ferndale for their new building. If this boycott had been threatened a year ago, we probably wouldn't have the new building.
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Northend
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Posted on Saturday, December 03, 2005 - 5:14 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Ford already being in a bottomless pit is indeed not going to change with their recent business decision.
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Jjw
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Posted on Saturday, December 03, 2005 - 5:16 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

lol---very good point northend
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Itsjeff
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Posted on Saturday, December 03, 2005 - 5:16 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Why should a company cater to one fucking group anyhow?

Uh, Patrick, define "cater." Ford was advertising Land Rovers in a magazine for gay folks. You really have a problem with that?
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Northend
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Posted on Saturday, December 03, 2005 - 5:20 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

marketing or advertising 101, putting an ad in the WSJ will not reach all the market segments you are targeting.
Putting an ad in a gay magazine does NOT mean that the brand caters to one single "fucking" group.
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Patrick
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Posted on Saturday, December 03, 2005 - 5:22 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

I have a problem with Ford "catering" to one group, and in this case it is the American Family Association. Just because they aren’t happy doesn’t mean Ford should pull ads. They make cars. Who drives cars? People. From a marketing standpoint, there is only so much a company can do to make one “group" happy. Whether that group is a race, ethnic group, religious group or so on. How about, not putting pictures of anyone in ads and Just putting pictures of cars?
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Itsjeff
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Posted on Saturday, December 03, 2005 - 5:29 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Okay, you've redeemed yourself. I thought you were criticizing Ford for "catering" to gays by advertising to them.

::putting away Patrick voodoo doll::
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Northend
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Posted on Saturday, December 03, 2005 - 5:30 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Patrick, I think I read your initial post 180 degrees away from what you meant
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Patrick
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Posted on Saturday, December 03, 2005 - 5:43 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

I do not think people realize how much money is spent on marketing and advertising. I bet hundreds of work hours went into creating that ad campaign that was just pulled. All cuz some far far right assholes dont like it. That had to have cost Ford at least sveral million dollars.
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Jjw
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Posted on Saturday, December 03, 2005 - 5:51 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

I just thought of a great ad---put a mustache on one of the lesbians and stick a wig on one of the gay guys---then run it! Satire sells.
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Itsjeff
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Posted on Saturday, December 03, 2005 - 6:18 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

An ad that Ford did for Gay Pride in Cologne:
ford1

Translation: "If we do not always think of cars, then we gladly celebrate in the name of love -- all love. And what better place to do that than Cologne? A city that is above all about diversity, tolerance and a party groove. As a small proof of our love to Cologne, we of course again take part in the Christopher Street Day (Gay Pride). Because in the meantime the event, like the Cologne cathedral, will not disappear. Neither will we."
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Itsjeff
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volvo
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Itsjeff
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bridgestone
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Jjw
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A decade ago, Subaru--the car company that has reached icon status among gays and (especially) lesbians--had no intention of specifically targeting gay consumers through its advertising or promotions. But when the company dewed into a massive project to find out just who was buying their cars, they discovered a surprising demographic: a high-density pocket, mostly female, from the lesbian mecca of Northampton, Mass.

"Lesbians were fiercely loyal customers of Subaru, and their word of mouth was like gold," says John Nash, whose New York based Moon City Productions oversees GLBT marketing and advertising for Subaru. The car company began to aggressively court gay and lesbian consumers, with notable advertisements with such slogans as "It's not a choice. It's the way we're built."

During the past few years, other car companies, including General Motors and Volvo, have realized the value of the gay market. Yet they are also realizing that gay and lesbian car buyers are more likely to support companies that support them.

General Motors, for example, recently held a press event targeting only gay media outlets. Ford Motor Co. offers its customers a way to donate to gay organizations. Subaru sponsors community events like the AIDS/LifeCycle charity bicycle ride in California.

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The automotive industry is much less skittish these days when it comes to targeting gay and lesbian consumers. "Most companies don't want to be a pioneer, but at this point they don't have to be. There is safety in numbers for these companies," says Michael Wilke, who tracks gay images in advertising and marketing with his online clearinghouse, The Commercial Closet.

Automakers are also targeting gay and lesbian consumers through ads that mean one thing to gays and another to straights. The most noted example was the "Da Da Da" television ad from Volkswagen that showed two 20-something men driving around in their Golf. The ad debuted during the coming-out episode of Ellen DeGeneres's Ellen sitcom.

Subaru's print ad showed three different cars with three different license plates--P-TOWNIE, CAMP OUT, AND XENA LVR--with the tagline "Different drivers. Different roads. One car." That also extends to Subaru's high-profile use of out lesbian tennis star Martina Navratilova as a spokeswoman. "Subaru picked her because site was viewed ms an athletic woman," says Nash, who is openly gay. "That she is a lesbian was a back-story to them. But they also knew that as a lesbian, she would appeal to a certain segment of the market."

General Motors (part owner of Subaru) this fall held its Out on the Road event, the first-ever automotive program specifically designed for the gay press. GM invited gay media reps to San Francisco to showcase its cars and show that "GM is formally acknowledging the value and power of gay consumers," according to the event's invitation. GM scheduled appearances by Queer Eye food guy Ted Allen and actor Antonio Sabato Jr. as well as a display of classic GM cars.

GM also sponsors such gatherings as the annual conference of Parents, Families, and Friends of Lesbians and Gays and Phoenix's Out and Equal, says Adam Bernard, a manager in product planning at GM. "We have to go beyond advertising," says Bernard, who is openly gay. "We have to be involved in the community itself. It's about our products, but it's also about our culture. It's about letting people know that GM is more than just a big, faceless company; it's about giving back to the community."

Ford has taken a similar approach. The automaker's Volvo brand is now a "platinum sponsor" of gay tights group Human Rights Campaign. Two other Ford brands--Jaguar and Land Rover--are sponsors of the media watchdog organization Gay and Lesbian Alliance Against Defamation. Ford not only sponsors HRC and GLAAD events, but also allows buyers to fill out a coupon that instructs Ford to donate up to $1,000 to the organizations.

HRC's recently released Corporate Equality Index gave the company a 100% rating, making it the only automaker and the largest corporation to get a perfect score. "This rating acknowledges Ford's deep commitment to building and nurturing an inclusive and respectful culture in which all employees feel encouraged and able to contribute to their fullest potential," says Jim Padilla, Ford's chief operating officer and chairman of automotive operations. "Not only is this the right thing to do, it is essential to the future of our business."

Ford was honored at GLAAD's Fairness Awards Luncheon last year.

Last month Volkswagen commissioned professional photographer John Arsenault to take portraits in the gay-friendly havens of Provincetown, Mass., Los Angeles, and Palm Springs, Calif. An online gallery of the prints is available on the company's Web site, original prints are available for purchase, and Volkswagen will match all proceeds, which will benefit the Fine Arts Work Center in Provincetown and the Los Angeles Gay and Lesbian Center. The photographs will also be featured in an advertising campaign in nation al gay and lesbian magazines.

John Gasloli, Volkswagen's multicultural marketing director, says Volkswagen wanted a way to give back to a community that has long supported the company. "For many years, we have recognized the gay community as a loyal, trusted, and treasured part of the Volkswagen family," says the openly gay Gasioli.

Volkswagen also takes part in gay pride events hi New York, Boston, and Los Angeles; Chicago's North Halted Market Days street fair and festival; and Provincetown's Labor Day weekend festivities. "Our brand is about freedom and self-expression, and it's a little quirky too," adds Gasloli. "And the gay community has responded to that."

John Butler of Witeck-Combs Communications, a public relations and marketing firm, says that a corporation's image may be one thing, but a company has to back that up with gay-friendly policies in order to attract and keep gay consumers. "Gay consumers seek out companies that support us," says Butler, who is openly gay. "Personally, I won't support companies that are antigay, and I will support companies that support my community. Advertising is simply a method of communicating that support."

Still, some automobile companies are only now beginning to focus on gay and lesbian consumers. Tom D'Angelo, national field advertising manager for Cadillac, wants to make sure that any gay-specific advertising his company does in the future is organic and does not seem like "blatant targeting--that wouldn't be right."

Terri Hines, senior manager of corporate and marketing communications for Nissan, notes that while her company does not target gay consumers specifically, Nissan does reach most of its gay customers through its general marketing campaign. Hines adds, however, that Nissan is exploring gay-specific marketing for the future.

Companies that are still contemplating a gay-specific campaign may be wondering if those brands at the forefront have suffered any backlash. The answer largely is no. Nash, who works with Subaru, says the only negative feedback the company received was "peculiar, but humorous." Subaru executives received a letter from a longtime Subaru owner who swore he would never buy another Subaru because of the use of Navratilova, whom the letter-writer described as a "dyke ... who will burn in hell." But since the return address was from a prison, it wasn't likely the writer would be buying a car anytime soon, said Nash.

Subaru was also targeted by a letter-writing campaign from a church in Tennessee. "Some of those letters were written in crayon," says Nash. Butler, who works with Ford, says that company has its response to negativity down pat: "We're no strangers to backlash, but typically the response is that we are welcoming to all customers. It's a philosophy of inclusion."

So what's next for companies wanting to target the gay market? Subaru announced in September that it has become the first major long-term advertiser on OutQ radio, the 24-hour channel available on Sirius satellite radio. And soon gay media consumers will have access to gay television networks like Logo and PrideVision, which The Commercial Closet's Wilke says will "revolutionize" the way companies target gay consumers: "Because TV offers more exposure, companies that never looked at the gay market and have significant TV budgets may give it a try."

However, Wilke adds, "Companies can't just throw one ad at gay consumers and think they're done. In order to be successful, they must have an integrated marketing plan and approach."
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Itsjeff
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Posted on Saturday, December 03, 2005 - 6:33 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

bmw
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Itsjeff
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subaru
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Itsjeff
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Posted on Saturday, December 03, 2005 - 6:39 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

subaru
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Northend
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Posted on Saturday, December 03, 2005 - 6:42 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

itsjeff, your quick resourcefulness never ceases to amaze me.
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Itsjeff
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cadillac
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Northend
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itsjeff, only your choice for good music seems to be questionable :-)
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Northend
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Posted on Saturday, December 03, 2005 - 6:46 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

www.commercialcloset.com
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Itsjeff
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Posted on Saturday, December 03, 2005 - 6:47 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Thanks, Northend. I just want people to see what the AFA is protesting.

porsche
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Northend
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Posted on Saturday, December 03, 2005 - 6:53 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Amazing how Becky and Chad still drive their beat up 1989 Ford Taurus but Adam and Steve are driviing a Porsche....and my wife and I think adam and Steve are thhoooo cute hahhaha
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Jmy8
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Posted on Saturday, December 03, 2005 - 6:55 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

"You Go Girl?" There aren't any women in that Porsche ad.
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Northend
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that's the point :-)
priceless
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Jmy8
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Uh-huh. . . priceless. . . .
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Gannon
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Posted on Saturday, December 03, 2005 - 8:30 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Actually I thought the Boxster S was approaching $65k now...


...and Northend, you misunderstood our music dilemma from last night...Itsjeff was suffering from the bad, bad pseudo-love songs dished out from our temporary singing sensations.

You should have seen the look on his face a few times...not THAT was priceless.


Jmy8,

Do you see that Porsche ad as derogatory?! I mean, some comments just don't translate well without body language...I'd understand much more deeply if I could see an eye roll or a head shake...or both.


Cheers!
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Northend
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gannon, i finally listened to your voicemail 1 hour ago. I'm freaking raging for having missed what seemed to be a fun night.
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Brian_no_5
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Posted on Saturday, December 03, 2005 - 9:54 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

I was holding my comments on this thread until Danny could weigh in but maybe he’s away for the weekend.

This is a disappointment. How big is this American Family Association? I have heard of them, and I heard about their failed attack on Disney (a victory for good, though you do have to admit that Nemo was pretty f-in queer, am I right?!). I mean, what would a boycott have meant for Ford?

Their website (www.afa.net) claims, “2,887,482 Members Strong and Growing!” Oh! Further research on their site reveals that things are not as bad as it seems. To the question, “Does the AFA Hate Homosexuals?” they answer, “Absolutely Not! The same Holy Bible that calls us to reject sin, calls us to love our neighbor. It is that love that motivates us to expose the misrepresentation of the radical homosexual agenda and stop its spread though our culture. AFA has sponsored several events reaching out to homosexuals and letting them know there is love and healing at the Cross of Christ.” So it’s not that they hate gays, they just don’t want them to be seen or heard, and they want to lure them to the “love and healing” of Christ. I wonder what they mean by “healing?”

How much more between the rock(-headed old-fashioned American “values”) and a Chapter 11 place could the Big Three be having to face the radical religious crusades of groups like the AFA? The far-right extremists are trying to cling to anything they can get their dirty judgmental hands on. Companies like Ford are being torn in two by trying to cling to the “All-American values” of their traditional customers while seeing the growing number of people who don’t believe in repression and hate stray to more attractive foreign manufacturers.
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Sknutson
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Posted on Saturday, December 03, 2005 - 10:15 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

If Volvo is continuing to advertise, does that mean I can trade my 2000 C70 convertible in for a 2006? I really like the new hardtop convertible...
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Northend
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you can trade your '00 c70 for an '06 if you think that doing it hard and being on top matches Volvo's values
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Patrick
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Posted on Saturday, December 03, 2005 - 11:17 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Do you pronounce it Voll-vo or Vole-vo? lol
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Northend
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lol
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Danny
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Username: Danny

Post Number: 3532
Registered: 02-2004
Posted From: 207.74.110.28
Posted on Sunday, December 04, 2005 - 2:57 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

YAY! Ford. Keep those nasty homosexual people off the promotional media. Most of our American Youth don't want to see any more nasty people on Ford's commercial. Good job antigay American Family Association. And let's keep it that way.
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Baliad
Member
Username: Baliad

Post Number: 68
Registered: 08-2005
Posted From: 69.136.142.125
Posted on Monday, December 05, 2005 - 1:13 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

honest question(s):

if most of america agrees with homosexuality, then why were same sex marriages overwhelmingly defeated in every state that voted on it in the last elections?

my guess is that EVERY homosexual and all their supporters voted in those elections... in addition, my guess is that not every person who is against homosexuality voted...

another thing, is it possible to support a homosexual but not homosexuality??? meaning, can we support the person but not the person's actions??? if you answer no, then is it possible to support the troops in iraq without supporting their actions in the war???
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Lilpup
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Username: Lilpup

Post Number: 710
Registered: 06-2004
Posted From: 152.163.100.195
Posted on Monday, December 05, 2005 - 1:27 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

why would a company spend a lot of money advertising in media directed to only 10% of the market when that same 10% can still be reached via mainstream media? that's not very cost efficient & it's not like gays read nothing but gay oriented publications
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Detroitduo
Member
Username: Detroitduo

Post Number: 361
Registered: 06-2005
Posted From: 194.138.39.53
Posted on Monday, December 05, 2005 - 11:09 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Baliad, agreeing with same sex marriage and accepting homosexuality are two different things. Although I do not understand why, many religious heterosexuals seem to think "marriage" is some sacred unity that needs to be protected from the "evil" homosexuals. The ironic thing is that Marriage, as a sacred unity, needs to be protected from the HETEROsexuals who are abusing it severely. What kills ME is the AFA wants to "save" marriage by excluding Homos, who apparently do not have the ability to maintain a long-term relationship (mainly, because there is no community support of the relationship). So, instead of helping the 'MOs to have healthy relationships by supporting them, the AFA continues to shun them... and OH, btw, the Hetros can continue to have Marriage Game Shows to trivialize marriage and maintain a greater than 50% divorce rate. Yea, that's saving the sacred unity of marriage. good job.

I believe the latest polls show that most people are OK with gay relationships and Homosexuals as a whole, but still a gap when it comes to gay marriage. It seems, it's OK to be gay, but full equality is NOT OK.

In my opinion, Ford made a poor decision. The funny thing is that Ford has such incredible support internally for their gay and lesbian employees. Why would they do this? $$$! Ford is hurting and I guess they decided that supporting both groups is not possible. More of a political decision, I think, than a financial decision.

p.s. Lilpup, gays and lesbians have a larger amount of available disposible income. The LBG group is an important marketing group and Loyal as all get out! My Partner wanted to get a Mustang when we return to the US... Believe me, that will NOT happen, now. If anything else, Ford has proven to me that they have a weak stomach. I will not drive one of their cars.
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Itsjeff
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Username: Itsjeff

Post Number: 5133
Registered: 10-2003
Posted From: 208.27.111.125
Posted on Monday, December 05, 2005 - 11:46 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

is it possible to support a homosexual but not homoexuality???

Is it possible to like someone personally, but hate everything about him? No, that's a copout. If you like a person, you also have to respect what he's about or you have no business calling that person a friend.
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Northend
Member
Username: Northend

Post Number: 390
Registered: 10-2005
Posted From: 69.212.38.63
Posted on Monday, December 05, 2005 - 12:28 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

It's not like the inbred hicks banging their cousins who hate homos can afford a Jag or a Land Rover anyhow.

Lilup...b/c the $50K that that ad would have cost in a gay magazine would not have been enough to purchase a comma at the national level
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Sknutson
Member
Username: Sknutson

Post Number: 394
Registered: 03-2004
Posted From: 67.114.23.202
Posted on Monday, December 05, 2005 - 3:54 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)


quote:

why would a company spend a lot of money advertising in media directed to only 10% of the market when that same 10% can still be reached via mainstream media?




If all advertisers felt this way, there would be no advertising on any minority media, print or broadcast.
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Lilpup
Member
Username: Lilpup

Post Number: 725
Registered: 06-2004
Posted From: 66.89.12.30
Posted on Wednesday, December 07, 2005 - 9:07 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Good God, reading reaction today about all this just has me floored

There seems to be not one ounce of realization out there that Ford is bleeding out their eyeballs and the possibility this was honestly a budgeting, not an anti-gay, decision isn't even given consideration.

Dingell's quote in the News today about the industry is so fitting:
"We have a serious problem," said Rep. John Dingell, D-Dearborn. "A lot of us think we are in a crisis. But we're fairly alone in that judgment."
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Rjk
Member
Username: Rjk

Post Number: 254
Registered: 11-2003
Posted From: 152.163.100.195
Posted on Wednesday, December 07, 2005 - 9:53 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Lilpup, I share your same thoughts.

The AFA wants to take credit for some ads being cut, yet Ford still has same sex benifits and has given large amounts of money to gay causes.

If the AFA could get Ford to pull ads from gay magazines how come they couldn't prevent Ford from offering same sex benefits?

I wouldn't be surprised if Ford had plans to cut these ads to save money anyways and used it as a way to get the AFA of of their back. Ford may have just thrown the AFA a very small bone, one that they may not have wanted anyway and the AFA grabbed it and went home.
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Digitaldom
Member
Username: Digitaldom

Post Number: 364
Registered: 08-2004
Posted From: 67.149.108.143
Posted on Wednesday, December 07, 2005 - 10:21 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Patrick you are right on that one... Boo ho if they don't like it.. This country is becoming like the movie PCU... Too many groups saying something that it is becoming noise... Appeal to the greater people not just one group...

Bertz good point.. Does ANYONE have any information that points to how much of an American or Foreign cars are actually American Made.. GM is hovering around less than 40% from last I heard.. But could someone please provide the solid facts to back up or discount the claims?

Ohh BTW doesn't JWT (J. Walter Thomson) still do most of there ads.. Worked there several years ago as a contractor... they did like 70% of the ads for Ford..

Now as far as gay benefits I fully support that, since one of my best friends is gay and has been with his partner for over 7 years now.. But I would also like to see those benefits extended to straight couples who have been together for over 3 years.. In that respect that needs to be resolved... why hasn't anyone brought up that issue...

Simple gay people can't get married in most states, when straight couples are questioned why don't you just get married...

What a interesting plot this leads to...
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Lowell
Board Administrator
Username: Lowell

Post Number: 2047
Registered: 10-2003
Posted From: 66.167.59.189
Posted on Thursday, December 08, 2005 - 12:48 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Shame on Ford.
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Lilpup
Member
Username: Lilpup

Post Number: 727
Registered: 06-2004
Posted From: 152.163.100.195
Posted on Thursday, December 08, 2005 - 1:20 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

not yet - especially on the heels of what was reported today (expected 10 Ford plant closings, 25,000-30,000 hourly jobs lost) - the stories are just too mixed right now and there seems to be a lot of hearsay being thrown around

but I'm going to be bitterly disappointed if it truly becomes evident Ford caved
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Detroitduo
Member
Username: Detroitduo

Post Number: 370
Registered: 06-2005
Posted From: 194.138.39.56
Posted on Thursday, December 08, 2005 - 8:47 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

To me, it doesn't matter why the decision was made. What matters is, Ford has shown in the past that they are supportive and sensitive to GBL relationships. If they dropped the ads for financial reasons, they didn't have to say they will stop advertising in "those" mags. By saying it that way, they were catering to the AFA. It's back-handed. They could have just stopped the ads, altogether, made no announcement and that would have been fine, too. But no, it was important that they do it this way. That's the problem I have with it.

Quote: "Now as far as gay benefits I fully support that, since one of my best friends is gay and has been with his partner for over 7 years now.. "

Wow! thanks. I'm glad we get your support, only because one of your best friends is gay... I can only imagine we may not have your support if this person wasn't a best friend of yours? Why do people have to qualify their statements? I mean, if you think partner benefits are right, then just say it. It's your opinion and you don't have to qualify it to anyone... in fact, it cheapens your support.

Anyway, I wish Ford luck. They have had a long battle and it will continue for them.
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Wally
Member
Username: Wally

Post Number: 235
Registered: 12-2003
Posted From: 136.2.1.101
Posted on Thursday, December 08, 2005 - 11:50 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Ford definitely is NOT anti-gay, my company does a lot of work for Ford, and they go out of their way to show how politically correct they are, whether it's to be gay friendly, or by producing those stupid hybrid cars. So they stopped advertising in some magazines, maybe it's cheaper to advertise in Time magazine and the New Yorker. Since they're trimming costs to the bone (pun intended), this could certainly be the case.

Go buy BMW's and Porsches, Ford styling sux anyways.
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Lowell
Board Administrator
Username: Lowell

Post Number: 2049
Registered: 10-2003
Posted From: 66.167.59.189
Posted on Thursday, December 08, 2005 - 12:06 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)


quote:

Wow! thanks. I'm glad we get your support, only because one of your best friends is gay... I can only imagine we may not have your support if this person wasn't a best friend of yours? Why do people have to qualify their statements?


Some of us have to walk before we run Detroitduo; give Digigtaldom credit for for seeing the light of justice through his friend. So many don't. A lot of us straights broke through the crust of predjudice a step at a time.

As for Ford, I was looking at their products as I am becoming due for a auto upgrade, but this [cave in to the religious extremists?]has definitely soured by viewpoint.
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Ilovedetroit
Member
Username: Ilovedetroit

Post Number: 1811
Registered: 02-2005
Posted From: 63.149.5.130
Posted on Thursday, December 08, 2005 - 12:20 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

I agree with you Lowell. I am getting a new car in January and the Fusion and the X Type Jaguar were on my list. After this stunt and cave in to the religious right and their shunning of the gay community Ford is off my list. I use to work for Ford many years ago and I saw them as a gay friendly company. I enjoyed my time there, however, giving in to extremist is wrong.
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Itsjeff
Member
Username: Itsjeff

Post Number: 5140
Registered: 10-2003
Posted From: 208.27.111.125
Posted on Thursday, December 08, 2005 - 12:22 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Ford definitely is NOT anti-gay, my company does a lot of work for Ford

Go buy BMW's and Porsches, Ford styling sux anyways.


Niiiiiiiiiiice.
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Craigd
Member
Username: Craigd

Post Number: 1980
Registered: 11-2003
Posted From: 205.157.244.33
Posted on Thursday, December 08, 2005 - 12:24 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

RIDE IT LIKE A FORD, RIDE IT LIKE A FORD, RIDE IT, RIDE IT.
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Jjw
Member
Username: Jjw

Post Number: 16
Registered: 10-2005
Posted From: 68.33.206.90
Posted on Friday, December 09, 2005 - 9:38 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

interesting article
http://www.baltimoresun.com/bu siness/bal-bz.gay09dec09,1,163 8301.story?coll=bal-business-h eadlines&ctrack=1&cset=true
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Itsjeff
Member
Username: Itsjeff

Post Number: 5149
Registered: 10-2003
Posted From: 68.42.168.211
Posted on Friday, December 09, 2005 - 9:43 am:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

The article you requested is available only to registered members. Registration is FREE.
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Lilpup
Member
Username: Lilpup

Post Number: 757
Registered: 06-2004
Posted From: 66.89.12.30
Posted on Wednesday, December 14, 2005 - 7:29 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Ford to now place corporate ads for all eight brands in gay targeted publications

Monday Ford met with leaders of gay and lesbian organizations. Ford's post-meeting response was released today:
http://media.ford.com/article_ display.cfm?article_id=22205&m ake_id=trust
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Dialh4hipster
Member
Username: Dialh4hipster

Post Number: 1214
Registered: 11-2004
Posted From: 68.250.205.35
Posted on Wednesday, December 14, 2005 - 8:52 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Yeah, they seriously came through on this one.

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