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Username: Zulu_warrior

Post Number: 2750
Registered: 10-2003
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Posted on Thursday, April 20, 2006 - 4:39 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

April 20, 2006

Sheila Eldridge
Miles Ahead Entertainment
(201) 722-1500
Sheila@MilesAheadEntertainment .com


NBA All-Star Guard Makes Acting Debut in Latest Installment of Boost Mobile's Popular "Pivotal Moments" Commercial Series

Irvine, CA (BlackNews.com) - Detroit Pistons' guard Richard "Rip" Hamilton, best known for his foot work on the hard wood, will soon show there's more to the man behind the mask (than we see on the court) when he makes his upcoming acting debut. The 2006 NBA All-Star pokes fun at a potentially mundane past in Boost Mobile's satirical "Pivotal Moments" commercial series created by Berlin Cameron United. Hamilton makes his debut as a funeral director in the new spot, which begins airing nationwide on April 24, 2006.

The innovative ad campaign, designed to show instances when the Boost Mobile "chirp" is the tool to take you to the next level in life, has featured rapper/actress Eve, MTV's "Meet the Barkers" star Travis Barker and the "Terror Squads" Fat Joe. The next chapter of the 'Pivotal' progression begins in Hamilton's hometown of Coatesville, PA, as "Lil' Rip" fantasizes about what seems to be a normal childhood dream of owning a BIG car - until the "pimped out" sedan he admires is revealed as a hearse.

Viewers soon learn that the man behind the mask might have owned a thriving funeral home business had he not received the life-changing "chirp" from a childhood friend who invited him to a local basketball court. The rest is history as "Rip" and the Pistons' are once again headed for the NBA finals.

"We laughed throughout filming of this new Pivotal Moments commercial. Rip had fun acting and really got into the funeral home director role," said Caralene Robinson, director of media strategy, Boost Mobile. "He has such a great sense of humor, which compliments his acting ability. You'd never know this was his first acting role. Rip is a natural and this spot shows the lighthearted side of him that many people haven't seen before.

"Rip Hamilton epitomizes the Boost brand," said Ewen Cameron, CEO/Executive Creative Director, Berlin Cameron United. "He continues to take his game to the next level, and is committed to elevating the lives of youth through his foundation. "He was a natural choice as the next face of Pivotal Moments and we couldn't be happier with his performance and the spot."

Boost Mobile's Pivotal Moments campaign was created in response to a nationwide study commissioned by Boost to identify the most common positive 'pivotal moments' in the lives of 14-24 year olds based on a phone call that they received. According to the study conducted by MRSI (Marketing Research Services, Inc.), many 'pivotal moment' calls have centered on news that would forever change the lives of young people, such as being accepted to a particular college, winning a large prize, moving to another city or securing a job. Those who participated in the study were also asked who they were with when they received their "pivotal" news and who the first person was that they shared the news with.
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Username: Jtw

Post Number: 79
Registered: 06-2005
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Posted on Thursday, April 20, 2006 - 5:04 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

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