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Bvos
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Username: Bvos

Post Number: 1717
Registered: 10-2003
Posted From: 134.215.223.211
Posted on Monday, July 24, 2006 - 1:07 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Here's an interesting article on real estate adds in NYC using the "sex sells" approach to advertising. Here's hoping the Detroit condo market considers this route!:

http://www.nytimes.com/2006/07 /16/realestate/16cov.html?ex=1 310702400&en=e836b9a3728e6142& ei=5090&partner=rssuserland&em c=rss
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Sknutson
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Username: Sknutson

Post Number: 645
Registered: 03-2004
Posted From: 67.114.23.202
Posted on Monday, July 24, 2006 - 1:51 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

Is that guy part of the deal??????
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Hysteria
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Username: Hysteria

Post Number: 919
Registered: 02-2006
Posted From: 216.223.168.132
Posted on Monday, July 24, 2006 - 4:28 pm:   Edit PostDelete Post   Move Post (Moderator/Admin Only)

From the article:


quote:

Some of the advertisements for new condominiums this year look more like ads for condoms, and that has caused more than a few eyes to linger on traditionally staid real estate listings. These provocative advertisements have also raised eyebrows among real estate and advertising professionals who say sex has never been germane to real estate marketing the way it is, say, to music and underwear.





quote:

The Developers Group, a sales and marketing firm, first departed from the tried and tame in January with an advertisement for the Hudson Condominiums near the Time Warner Center, which showed an image of the 20-story building accompanied by the statement: “You Know Where You Can Stick Your Bonus.”




I think New Yorkers are more accustomed to this type of billboard advertising. May be a little to risque for Detroit at this point.

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