Thnk2mch Member Username: Thnk2mch
Post Number: 267 Registered: 02-2006 Posted From: 71.65.11.152
| Posted on Friday, August 18, 2006 - 9:55 am: | |
Why doesn't the City of Detroit ( or Detroit resturaunts, businesses,lofts, etc..) advertise in the suburbs? Other than the DIA and the Detroit Zoo, it seems like there is no advertising. |
Ed_golick
Member Username: Ed_golick
Post Number: 389 Registered: 10-2003 Posted From: 69.246.55.51
| Posted on Friday, August 18, 2006 - 10:06 am: | |
I see plenty of advertising for car dealerships and shyster lawyers, but not much else. |
Southwestmap Member Username: Southwestmap
Post Number: 537 Registered: 01-2005 Posted From: 70.229.231.102
| Posted on Friday, August 18, 2006 - 10:10 am: | |
Many restaurants utilize mailers to a customer database and the internet to advertise. Also, many businesses utilize a PR firm to get free advertising in the form of positive mentions in the news. The City of Detroit doesn't "advertise" in the suburbs because that is hardly the job of city government. |
Thnk2mch Member Username: Thnk2mch
Post Number: 269 Registered: 02-2006 Posted From: 71.65.11.152
| Posted on Friday, August 18, 2006 - 10:48 am: | |
quote:The City of Detroit doesn't "advertise" in the suburbs because that is hardly the job of city government.
I realize that, but why not try to entice people to Detroit to live or spend money? Also, that is why I included this:
quote:( or Detroit resturaunts, businesses,lofts, etc..)
|
Thejesus Member Username: Thejesus
Post Number: 233 Registered: 06-2006 Posted From: 24.169.224.43
| Posted on Friday, August 18, 2006 - 10:53 am: | |
I wish they'd hire someone like this kid to take some photos of the city for promotional purposes to help build the city's image... He some some really amazing work... http://flickr.com/photos/south en/171657855/in/set-7205759405 8185186/ http://www.flickr.com/photos/s outhen/159030751/in/set-721575 94153677510/ http://www.flickr.com/photos/s outhen/159029463/in/set-721575 94153677510/ http://flickr.com/photos/south en/132005981/in/set-7205759405 8185186/ http://flickr.com/photos/south en/87620172/in/set-72057594049 563033/ |
Baltgar Member Username: Baltgar
Post Number: 20 Registered: 06-2006 Posted From: 67.38.83.5
| Posted on Friday, August 18, 2006 - 11:07 am: | |
It is not necessarily true the it is not the City's role to promote itself. I believe it is becoming more of a role of government. Government bodies are consistently in fight for funding dollars. Many of these funding dollars are based around population. So, if the City can promote itself as a good place to live and do business than it receives more money, either through increase taxes or increased revenue sharing. DDAs which are housed under local government promote their areas all the time. Just look at what Ferndale's DDA has accomplish. They have a great marketing campaign and produce a downtown brochure. Another City that promotes itself heavily is Troy. They have multiple departments (Real Estate & Development, Community Affairs, and Parks & Rec) promoting different angels of the City. In fact, even a City like Hazel Park is the in the self promotion business. They are doing it with no money and volunteers. They strategy is to organize community events, perform business makeovers, and hold business forums to attract new business. There is no reason why the CoD can't use some of these same ideas and get in the self promotion business. |
Valkyrias Member Username: Valkyrias
Post Number: 324 Registered: 02-2005 Posted From: 66.238.129.197
| Posted on Friday, August 18, 2006 - 11:48 am: | |
http://theworldiscoming.com http://visitdetroit.com |
Thnk2mch Member Username: Thnk2mch
Post Number: 270 Registered: 02-2006 Posted From: 71.65.11.152
| Posted on Friday, August 18, 2006 - 1:43 pm: | |
Great sites, but they are not in the publics "eyes" |
Tomoh Member Username: Tomoh
Post Number: 251 Registered: 11-2004 Posted From: 24.148.87.134
| Posted on Tuesday, August 22, 2006 - 10:22 pm: | |
Thnk2mch, I've often wondered this myself, how/why not advertise the city of Detroit as a whole. I disagree that cities should stay out of competing for business because that is the reality of today where each city in Metro Detroit is fighting for the same piece of pie. Pick up the August 16-22 issue of the Metrotimes. First of all, I notice an ad for a museum in Toledo. Then I see a 2/3rds page ad that combines 4 different ads for Windsor businesses. Then there's a full page ad presented by the Woodward Ave Lofts and *Downtown Ferndale Development Authority* that is broken into about 9 individual ads. I had an idea for advertising a map of downtown Detroit that readers could tear out. We could get certain businesses to pitch in for an enhanced mark on the map. Perhaps someone like Mapdetroit would also be interested in the promotion. If this sounds like something anyone'd be able to help with, let me know. |
Illwill Member Username: Illwill
Post Number: 76 Registered: 11-2003 Posted From: 67.167.200.210
| Posted on Wednesday, August 23, 2006 - 3:22 am: | |
speaking of not advertising the great city of detroit, it really bothers me that michigan.org has tons of billboards, print ads and television commercials featuring visit "michigans west coast". i have yet to see them spend a dime on "visit the soulfull detroit". detroit offers so much for visitors of all ages such as the great museums, major league sports, hitsville usa, nightlife, local music scene, dining, theaters, casinos, history, architecture, canada, greenfield village, the water front, festivals and so much more, but yet not a damn dime spent to advertise detroit. |
Thnk2mch Member Username: Thnk2mch
Post Number: 285 Registered: 02-2006 Posted From: 71.65.11.152
| Posted on Wednesday, August 23, 2006 - 11:22 am: | |
I've used these in San Francisco and Boston, great value, and was kind of like my tour guide. http://www.citypass.com/ |
Southwestmap Member Username: Southwestmap
Post Number: 544 Registered: 01-2005 Posted From: 70.229.231.102
| Posted on Wednesday, August 23, 2006 - 12:02 pm: | |
I should clear my comments up: the City of Detroit does do investment promotion, but largely in partnership with some civic groups with expertise and entre to specific promotional opportuniies. The City doesn't "advertise" in the suburbs because it really wouldn't be a good use of $$$ and such advertising isn't it's core function. There are civic groups that do buy advertising - although not in the Detroit region too much. The convention bureau spends millions advertising - but not here. They advertise in Ontario, in Ohio, in Washington D.C. (for convention business), in Illinois. They have a goal to bring people here who aren't already "here." Such visitors spend billions here and really don't draw down on local budgets such as for schools and fire, etc. The cvb produces maps and guides, has a website and is the group that brought Super Bowl here through its bidding expertise. Also the Men's Final Four in 2009, etc. The Detroit Regional Chamber and Detroit Renaissance are likewise spending money advertising the region as far away as China -but to a different audience - jobs, employment and investment audience. The City of Detroit has infrastructure and management responsibilities. The civic groups handle the promotion stuff on behalf of their stakeholders - business onwers and investors. So, although you don't see the promotions (because you already live here and so are not a target audience) the promotions are ongoing. But since you are the audience for, for instance, the DIA, the restaurants at the Renaissance Center, the Henry Ford, the MAAH, the Zoo, to name a few, you do surely see those advertisemnts. |
Thnk2mch Member Username: Thnk2mch
Post Number: 287 Registered: 02-2006 Posted From: 71.65.11.152
| Posted on Wednesday, August 23, 2006 - 12:15 pm: | |
The suburbs and the rest of the "region" needs to be a target. You would be surprised how many people do not know about all the recent great things that are happening downtown. To many local people are still thinking of Detroit of the 80's and 90's. Eveytime time I go downtown, I find something new and exciting, and this needs to be spread around, and if it not put in our face, we will not see it. |
Southwestmap Member Username: Southwestmap
Post Number: 545 Registered: 01-2005 Posted From: 70.229.231.102
| Posted on Wednesday, August 23, 2006 - 12:17 pm: | |
Do you read the local papers? Watch any TV? Aren't there a lot of those type stories in the local media? |
Thnk2mch Member Username: Thnk2mch
Post Number: 289 Registered: 02-2006 Posted From: 71.65.11.152
| Posted on Wednesday, August 23, 2006 - 12:34 pm: | |
I see only news items, or as you mentioned, stories. When I look at the Real Estate section for lofts, I see Royal Oak or Plymouth. When I look for something to do, I see Ferndale or Royal Oak. Only when I am searching for Detroit, do I find anything, only I have to find IT, IT does not find me. |
Tomoh Member Username: Tomoh
Post Number: 254 Registered: 11-2004 Posted From: 24.148.87.134
| Posted on Wednesday, August 23, 2006 - 11:05 pm: | |
I think it is a problem that when people look for places to live or visit or eat in the metro area, a lot or all that they encounter is stuff in the suburbs. And as I've noted, quasi-governmental agencies (Ferndale, Windsor) in the area do in fact advertise in the area. I totally think that Detroit should be advertising to the suburbs, but I don't see any one group (like a DDA) stepping up to do it, which is why I think some individual needs to, if anybody's interested in helping out. |