Post Number: 32
|Posted on Wednesday, January 31, 2007 - 5:02 pm: || |
Detroit Metro Convention & Visitors Bureau (DMCVB) Unveils New "Brand" Identity for Metro Detroit:
“D. Cars, Culture, Gaming, Music, Sports”
Detroit, Mich. (Jan. 31, 2007) – Hot cars. Leading-edge music. Vegas-style gaming. Diverse culture. Championship sports. These are the attributes that define metro Detroit and offer the most appeal as a tourism destination, according the Detroit Metro Convention & Visitors Bureau (DMCVB) Which unveiled a new “brand identity” for the region today (Wednesday, Jan. 31).
The brand positioning and its graphic representation: “D. Cars, Culture, Gaming, Music, Sports, “ was introduced at the Bureau’s annual membership meeting at the Detroit Opera House and attended by nearly 400 tourism, hospitality, and civic leaders.
Courtesy of the Detroit Metro Convention & Visitors Bureau / www.visitdetroit.com