  Digitaldom Member Username: Digitaldom Post Number: 600 Registered: 08-2004 |
New CEO Plans To Expand Kellogg's Global Presence BATTLE CREEK, Mich. -- New Kellogg's CEO David Mackay plans to sell more cereal, move more snacks and be in more places. He doesn't intend to tinker too much with Kellogg's successful steady growth. Kellogg's posted a record $1 billion profit in 2006. The CEO said cereal is at the heart of what Kellogg's is. It's half of the company's global sales and he said the margins are very good. Kellogg's increased its share of the U.S. cereal market during the past six years from 31 percent to 34 percent. Goldman Sachs recently added Kellogg's to the investment house's "America's Buy List." An analyst said it's generating sales and searching for emerging market opportunities. Do you all think this would be possible? What about there location in Battle Creek? | ||
Detroitplanner Member Username: Detroitplanner Post Number: 1076 Registered: 04-2006 |
No, they are too invested into Battle Creek. For them to leave BC would be like Comerica going to Dallas. I personally think its great the Kelloggs has had so much loyalty to their City. I wish more corporations were like them. | ||
Mikeg Member Username: Mikeg Post Number: 689 Registered: 12-2005 |
What a waste of electrons...... | ||
Digitaldom Member Username: Digitaldom Post Number: 602 Registered: 08-2004 |
Hey just wondering.. good point Detroitplanner.. | ||
Scs100 Member Username: Scs100 Post Number: 575 Registered: 12-2006 |
At least they're still in the same state! That's one plus side for them to be in Battle Creek. | ||
Digitaldom Member Username: Digitaldom Post Number: 603 Registered: 08-2004 |
well they said they wanted to expand globally.. I surely hope they will remain in michigan at least.. | ||
Knocturnal Member Username: Knocturnal Post Number: 199 Registered: 10-2004 |
As not as if everything is gravy in Battle Creek, either. They recently shut down their tourist facility, which is located downtown, due to lack of attendance/sales. http://www.bcunlimited.org/ind ex.taf?_function=Detail&News_u id1=750&_UserReference=3CD54A7 11E7C09 | ||
Zephyrprocess Member Username: Zephyrprocess Post Number: 266 Registered: 08-2006 |
Bring back the fourth shift! http://www.temple.edu/tempress /titles/1155_reg.html | ||
The_rock Member Username: The_rock Post Number: 1616 Registered: 11-2003 |
If Kellogg came to Detroit they would take over a 20 story building and only fill up the first 15 floors. Why is that? Because they only fill their cereal boxes up to 75%of the product. I just opened up a new box of Kellogg's Raisin Bran. So I assume they would only fill 75% of their building. Logic 101. Cereal prices are rip offs. Those guys are worse than the oil companies. | ||
Bob Member Username: Bob Post Number: 1402 Registered: 11-2003 |
Contents may settle during shipping. | ||
Paulc Member Username: Paulc Post Number: 112 Registered: 03-2005 |
Will they hide a prize in the building that will only be discovered once you tear it down all the way to the sub-basements? | ||
Iheartthed Member Username: Iheartthed Post Number: 499 Registered: 04-2006 |
Yeah, they should because Detroit is a much more marketable name than Battle Creek, right? At least that's Comerica's logic........... | ||
Urbanize Member Username: Urbanize Post Number: 134 Registered: 02-2007 |
"If Kellogg came to Detroit they would take over a 20 story building and only fill up the first 15 floors. Why is that? Because they only fill their cereal boxes up to 75%of the product. I just opened up a new box of Kellogg's Raisin Bran. So I assume they would only fill 75% of their building. Logic 101. Cereal prices are rip offs. Those guys are worse than the oil companies." Two things: 1. What you're mentioning is something called inflation. It happens with all the products on the market. It sucks though, doesn't it? 2. Kelloggs brand does have the cheapest Cereal out of the other two (General Mills and Post). However, Post and Kelloggs might be sort of together, but can't say that for sure. | ||
Thejesus Member Username: Thejesus Post Number: 731 Registered: 06-2006 |
Digitaldom: why? | ||
Thejesus Member Username: Thejesus Post Number: 732 Registered: 06-2006 |
lheartthed: are you sure that was Comerica's logic? (Message edited by thejesus on March 13, 2007) | ||
B24liberator Member Username: B24liberator Post Number: 62 Registered: 01-2007 |
As far as packaging goes, I always chuckle when the outside of a box shouts "NEW SIZE".... It's almost always invariably smaller, the "new size".. | ||
Iheartthed Member Username: Iheartthed Post Number: 500 Registered: 04-2006 |
"are you sure that was Comerica's logic?" That's what some editorials have suggested was their logic. | ||
Danindc Member Username: Danindc Post Number: 2196 Registered: 10-2003 |
quote: If you read the packaging, it says very plainly that the product is sold by weight, not volume, and that contents may have shifted during shipment. | ||
Douglasm Member Username: Douglasm Post Number: 783 Registered: 10-2003 |
Urbanise..... ....Although The Postum Cereal Company was founded in Battle Creek, it was purchased (as General Foods) by Philip Morris in 1985 and merged into PM's Kraft Foods in 1989. General Mills still operates out of Minneapolis. It's most recent cereal purchase was of Ralston's branded division (with its various Chex) in the mid 90's. (Message edited by douglasm on March 13, 2007) | ||
3rdworldcity Member Username: 3rdworldcity Post Number: 524 Registered: 01-2005 |
All of you who believe the ethanol hype probably ought to sell Kellogg short. The price of corn has doubled in the last 2 years. Cereal prices are so high now, they will soon be priced way out of families' ability to buy them. The short sellers can make a fortune covering as Kellogg's share price drops drastically and it goes out of business. | ||
Zephyrprocess Member Username: Zephyrprocess Post Number: 267 Registered: 08-2006 |
quote: There is a Ralston plant in Battle Creek, just south of the McCamley Center/Battle Creek Arena | ||
The_rock Member Username: The_rock Post Number: 1618 Registered: 11-2003 |
"Shredded Ralston for your breakfast, Starts the day off shining bright Gives you lots of cowboy energy that's flavorful and just right It's nutricious and delicious Bite sized and ready to eat Take a tip from Tom Go and tell your Mom Shredded Ralston can't be beat". This was the gingle ( as best as I recall)heard on the Tom Mix radio program back "when radio was king", and when the cereal companies were few and far between. But I still say their prices are out in left field. I might even put my Tom Mix saddle ring out to pasture on eBay in protest. | ||
Douglasm Member Username: Douglasm Post Number: 784 Registered: 10-2003 |
Ralston Foods still produces private label cereals. | ||
Mike Member Username: Mike Post Number: 870 Registered: 11-2003 |
i have hung out in battle creek and went to the fake factory tour. its not all that... i went in thinking that they will actuall by making cereal. all they did was toast some corn flakes for us. its was nice to see and i am glad i did, but it does not call for a return visit. sad that it closed, but lact of attendence is understandable. | ||
Bvos Member Username: Bvos Post Number: 2122 Registered: 10-2003 |
General Mills technically is not in Minneapolis. They're in Golden Valley, a western suburb of Mpls. It's the equivalent of being in Sterling Heights. They did however get their start on the banks of the Mississippi in downtown Mpls way back when. | ||
Detroit_stylin Member Username: Detroit_stylin Post Number: 3907 Registered: 10-2003 |
So getting back to therocks question since it seems that only 75% of Kellog's new building will be filled can this be attributed to employees settling during the move? *slapping knee* | ||
The_rock Member Username: The_rock Post Number: 1628 Registered: 11-2003 |
You show an acute line of thinking, stylin. I'm proud of you. If and when Kellogg's opens offices here, you will enter the lobby from ground level. A few years later and you will then have to take an escalator down a few hundred feet to be at lobby level. I assume the building settles along with its cereal and its employees. | ||
Dds Member Username: Dds Post Number: 170 Registered: 10-2006 |
Personally, I think Kellog's should move into the space vacated by Quicken in the Detroit Trump Tower after Quicken goes belly up. | ||
Detroit_stylin Member Username: Detroit_stylin Post Number: 3908 Registered: 10-2003 |
lol rock | ||
Gistok Member Username: Gistok Post Number: 3839 Registered: 08-2004 |
Back in the 1960's when THE BEVERLY HILLBILLIES was THE comedy show on TV, Kellogg's was their main sponsor... and during the song at the beginning they would include an extra line and mention "Kellogg's of Battle Creek". |
