Discuss Detroit Archives - Beginning January 2007 Ford sets impressive sales records for March Previous Next
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Thejesus
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Username: Thejesus

Post Number: 863
Registered: 06-2006
Posted on Saturday, April 07, 2007 - 1:22 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

- Ford's new mid-size cars (Ford Fusion, Mercury Milan and Lincoln MKZ) and its new crossovers (Ford Edge and Lincoln MKX) set monthly sales records in March.

- Fusion sales up 48 percent compared with a year ago, Milan sales up 45 percent, and Lincoln MKZ sales up 13 percent.

- Edge sales were 10,915, up 37 percent compared with February and Lincoln MKX sales were 3,054, up 32 percent.

- Ford, Lincoln and Mercury crossover sales totaled 37,915 in March, up 42 percent compared with a year ago; year-to-date crossover sales up 29 percent.

- Ford F-Series sales were 71,481 - the highest monthly sales since August 2006.

- Ford's overall sales totaled 264,975, down 9 percent compared with March 2006 (which was the highest monthly sales in 2006).

DEARBORN, Mich., April 3 -- Ford's new mid-size cars (Ford Fusion, Mercury Milan and Lincoln MKZ) and its new crossovers (Ford Edge and Lincoln MKX) set monthly sales records in March.

Rest of article here...

http://www.theautochannel.com/ news/2007/04/03/042373.html
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Oldredfordette
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Username: Oldredfordette

Post Number: 1444
Registered: 02-2004
Posted on Saturday, April 07, 2007 - 1:39 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

A pal just bought an Edge and loves it.
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Thejesus
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Username: Thejesus

Post Number: 864
Registered: 06-2006
Posted on Saturday, April 07, 2007 - 1:42 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

I see those things everywhere...I counted 9 on my way home from work yesterday (7 mile drive)...pretty impressive for a vehicle that didn't even exist just a few months ago...

I think Lincoln's new flagship sedan, the MKS, will also be impressive when it debuts in Q3 of this year...
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Mackinaw
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Username: Mackinaw

Post Number: 2660
Registered: 02-2005
Posted on Saturday, April 07, 2007 - 1:46 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Good news. They need to start making gains in the small car/crossover sectors, because SUVs, which they have relied upon, are slipping. Their new Expedition/Navigator aren't great, anyway.

Ford is coming out with a new crossover/small SUV next summer (there's already hype on their website for it) which is distictive...and this is the only way to win in this market.
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Busterwmu
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Username: Busterwmu

Post Number: 375
Registered: 09-2004
Posted on Saturday, April 07, 2007 - 9:36 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Great news. Glad to hear sales of "real" cars and similar crossover vehicles are picking up. Ford certainly has been pushing the Edge - I see ads for it all the time - and I'm glad it's paying off. I coulnd't afford a brand new car when I needed one a year ago, so I bought a used 03 Taurus, and I love it.
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Supersport
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Username: Supersport

Post Number: 11468
Registered: 10-2003
Posted on Sunday, April 08, 2007 - 11:15 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

The Edge is edgey, I like it! Question though, with sales up on so many of their key vehicles, what's pulling them down so much that total sales declined 9%, SUV sales?
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Lilpup
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Username: Lilpup

Post Number: 1985
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Posted on Sunday, April 08, 2007 - 11:25 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

Read the link at the top of the thread - it gives numbers broken down by model

F-series is down calendar year to date (CYTD)
Taurus is discontinued

those are the two biggies
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Plymouthres
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Username: Plymouthres

Post Number: 51
Registered: 02-2007
Posted on Sunday, April 08, 2007 - 12:14 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Lilpup-

Taurus=500 now. They knew that they messed-up not continuing that brandname and went back to it immediately. One of the new things I admire about Mullaly!
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Charlottepaul
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Username: Charlottepaul

Post Number: 751
Registered: 10-2006
Posted on Sunday, April 08, 2007 - 12:57 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Seems like a temporary upswing in a still rather downward market. Just my opinion.
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Lilpup
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Username: Lilpup

Post Number: 1988
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Posted on Sunday, April 08, 2007 - 1:32 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

quote:

Taurus=500 now. They knew that they messed-up not continuing that brandname and went back to it immediately.


yeah, but that's almost the entire sales drop in cars for Ford

2006 Taurus & 500 CYTD ~ almost 75,000
2007 Taurus & 500 CYTD ~ less than 17,000
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Jiminnm
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Username: Jiminnm

Post Number: 1227
Registered: 02-2005
Posted on Sunday, April 08, 2007 - 1:40 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

First Quarter 2007 vehicle sales vs. 2006:

GM: 898K vs. 950K -5.5%
Ford: 639K vs. 737K -13.2%
D-C: 593K vs. 614K -3.3%
Toyota: 606K vs. 545K +11.2%

Time to take those rose colored glasses off. The former big 3 are not showing any real signs of improvement.
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Thejesus
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Username: Thejesus

Post Number: 867
Registered: 06-2006
Posted on Sunday, April 08, 2007 - 2:01 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Jim:

GM and Ford are going through restructuring at the moment...they are creating new models that are selling very well for the most part while phasing out the tired ones...and I really think both companies finally have the pulse of American car buyers...

anyways, given the restructuring, comparing last year's total sales to this year's total doesn't speak to the companies' long term health, which I really believe will surprise some people like yourself over the next few years...I was skeptic once too, but after what I've seen over the past year from both companies, they're starting to win me over
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Scottr
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Username: Scottr

Post Number: 479
Registered: 07-2006
Posted on Sunday, April 08, 2007 - 2:10 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Jim - those numbers include low-profit, low-esteem fleet sales that GM and Ford are actively getting out of (while Toyota is most likely picking up the slack). Retail sales are doing much better than your numbers would indicate.
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Lilpup
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Username: Lilpup

Post Number: 1989
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Posted on Sunday, April 08, 2007 - 2:15 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Is Toyota picking up the fleet slack? The last time I rented the agent reeled off Hyundai, Kia, & the like. I don't remember her mentioning Toyota or Honda. I picked a Dodge.
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Jerome81
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Username: Jerome81

Post Number: 1342
Registered: 11-2003
Posted on Sunday, April 08, 2007 - 4:42 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

There are two main points here.

1) The new models at GM and Ford are doing very well. Chrysler, eh, not so much.

2) Sales are increasing well to actual customers. Both GM and Ford are decreasing their fleet/rental sales. Looks bad on a year-over-year comparison, but bottom line is that this is a good thing. It means that retail sales are ofsetting some of the lost fleet sales. Retail sales are higher margin (bigger profit). In addition, reduced fleet sales mean that customers that buy them retail will enjoy higher resale and avoid the image of "rental car special" that kills further retail sales.

They are not out of the woods yet. A couple good selling new products aren't going to right the ship. But it proves that they're actually making products CUSTOMERS choose to spend their own money on, not bolstering sales numbers by selling to fleets.

I very much enjoy the Fusion. It is, however, not best in class. But its sporty looks and drive definitely make it stand out a bit. The Edge is superb. Drove one last week. While I have not driven the Mazda CX-7, the Edge was quick, comfy, handles, stops, and goes well. And it looks great. I've seen a few out here in CA, where seeing any domestic on the road without the rental bar-code in the window is a rarity.

Personally? If Ford brought the all new Mondeo over here (see Casino Royale), that would get me seriously interested in a Ford again. The Fusion is great, but that Mondeo is superb, inside and out. I believe the current generation is generally considered to be at the top for European sedans in that class, along with the VW Passat. This new one has the looks to take the cake.

They are doing better, but have a long long way to go.
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Thejesus
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Username: Thejesus

Post Number: 870
Registered: 06-2006
Posted on Sunday, April 08, 2007 - 4:57 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Yeah I have no idea why they aren't building the Mondeo over here...I've heard a very positive response from everyone who has seen it...

I'm sure the Ford peeps would say there's a good reason for it...

of course, they also said there was a good reason for redesigning the Taurus with that ridiculous oval theme while it was the #1 selling car in the country...
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Ccbatson
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Username: Ccbatson

Post Number: 284
Registered: 11-2006
Posted on Sunday, April 08, 2007 - 9:47 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Just like GM, the good news follows the concessions from labor. Sifting through the creative accounting is not at all straight forward, but the pattern is pretty uniform for the 2 companies. Unfortunately, I still think Ford has a weak product line, but hopefully they are getting on the right track now.
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East_detroit
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Username: East_detroit

Post Number: 1034
Registered: 11-2003
Posted on Sunday, April 08, 2007 - 10:00 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

The Edge is really cool... the Hybrid Edge is even cooler.
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Ccbatson
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Username: Ccbatson

Post Number: 286
Registered: 11-2006
Posted on Sunday, April 08, 2007 - 10:54 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Better....A huge miss is the lack of a third row, more seating as is found on the GMC Acadia. This feature broadens the appeal to include those that want the capacity of a minivan or large SUV, but not the image. Mazda's (owned by Ford) CX-9 does fill the gap, but it would be better to have the blue oval on such a product.
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Smogboy
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Username: Smogboy

Post Number: 4958
Registered: 11-2004
Posted on Monday, April 09, 2007 - 12:35 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

I really hope that not only Ford pulls out of its sales tailspin but more importantly, I hope they regain some credibility points with the consumers. For so long a time there, they were building uninspired cars that just didn't appeal to Americans (somehow Toyota and Honda did and they snatched up a chunk of the market). I'm hoping these figures will continue to increase and Ford can rise back up again. We need it here in this region.
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Mayor_sekou
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Username: Mayor_sekou

Post Number: 669
Registered: 09-2006
Posted on Monday, April 09, 2007 - 12:39 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

Hooray for Ford, even though that three bar grill they're slapping on all their models annoys and blinds me on the road. Take back No. 2
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Lilpup
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Username: Lilpup

Post Number: 1990
Registered: 06-2004
Posted on Monday, April 09, 2007 - 1:29 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

checked out the new Flex on Ford's website - remember the thread a while back where some wanted station wagons to come back? - the Flex looks like it will serve the same purpose, depending upon what the actual interior specs are (not on the website yet). If both back rows of seats fold down flat or are removable...

In a way the thing looks like an old International Scout. But I do have a beef with these antennae being plopped on center on the roof. How am I supposed to toss my kayak up there with that in the way?
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Thejesus
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Username: Thejesus

Post Number: 874
Registered: 06-2006
Posted on Monday, April 09, 2007 - 9:03 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

I saw the flex yesterday, and I'm not sure that building school buses is the best way for Ford to recover from the downturn in SUV sales...

I guess it's supposed to be more like a minivan though...

the thing would look sweet if it were about 12 inches shorter....
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Beavis1981
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Username: Beavis1981

Post Number: 518
Registered: 08-2006
Posted on Monday, April 09, 2007 - 10:20 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

How many billions were spent on ad campaigns for these cars though? If you have watched any t.v for the past six months you have probably seen a commercial for fusion/milan/f series multiple times.
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Thejesus
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Username: Thejesus

Post Number: 875
Registered: 06-2006
Posted on Monday, April 09, 2007 - 11:01 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

Ford Edge crossover gaining on its rivals
April 9, 2007

http://www.freep.com/apps/pbcs .dll/article?AID=/20070409/BUS INESS01/704090332&imw=Y
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Njmikey
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Username: Njmikey

Post Number: 55
Registered: 04-2005
Posted on Monday, April 09, 2007 - 11:58 am: Edit PostDelete PostMove Post (Moderator/Admin Only)

This maybe a dumb question but why doesn't ford sell the european fords here in the us - seems like they have better quality / styling / handling. I don't get it. Looks like GM gets the point with the new opel based saturns and holden that will be the pontiac G8. Ford should follow suit.

Look at these cars:
http://www.fordeurope.net/pict ures/p17_sectionid/198

http://www.fordeurope.net/pict ures/p17_sectionid/140
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Thejesus
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Username: Thejesus

Post Number: 878
Registered: 06-2006
Posted on Monday, April 09, 2007 - 12:01 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

we were discussing the Mondeo earlier in the thread, and share your sentiments...
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Plymouthres
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Username: Plymouthres

Post Number: 59
Registered: 02-2007
Posted on Monday, April 09, 2007 - 12:02 pm: Edit PostDelete PostMove Post (Moderator/Admin Only)

Njmikey-

Homologation. Different rules for different countries. Costs a lot of money to market the vehicles in the different countries because of the regs.

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